Using Custom Trade Show Table Cloths to Showcase Products

Custom trade show table cloths are the perfect way to display products while projecting a professional image and building brand awareness. The type of cloth required depends on the environment where trade shows take place, as well as the overall display booth.
When ordering custom trade show table covers cloths it is important to consider the shelf life. If shows are outdoors in natural sunlight, fabric colors will fade faster than if shows are hosted indoors. When table cloths are used frequently, consider where the fold lines are located to minimize damage to the design. Fold lines can be difficult to eliminate and will cause the cloth to be bulky. A better solution is to loosely roll fabric cloths prior to storing away.
Screen printed table cloths will last longer than iron-on designs. Dark colored fabrics fade faster than light colored, but darker colors often provide a better contrast for displays. It's best to use wrinkle-free fabrics such as polyester or poly-cotton blend that can be machine washed instead of dry cleaned.
Trade show table covers can be used for a variety of events. Some of the more common include expositions, product displays, corporate events, company banquets, and fundraisers. It is important to remember custom printed cloths are a marketing tool, so you want them to look at professional as possible.
When attending marketing events take along a stain remover stick to eliminate ink stains, drink spills, and grease marks. If possible, also take along a small iron to remove wrinkles. Always iron the reverse side to prevent smearing ink or having colors bleed.
Custom tablecloths can be printed with company logos, artwork, corporate and personal illustrations, or embroidery. Choose colors that allow graphics to "pop" and draw attention to displayed products and company logos.
It is best to order cloths with finished edges and rounded corners to provide a polished look. Many trade show hosts require finished, rounded corners to comply with state laws. Always tuck extra fabric under the table to prevent people from slipping on fabric or getting their foot tangled.
One option to having an entire table covers cloth customized is to purchase table runners. A nice benefit of runners is they can be purchased in contrasting colors to provide dramatic displays. Table runners are placed atop of a solid color table cloth. They can be centered or placed at one end of the table.
In addition to providing an attractive display, trade show table cloths make exceptional cover-ups. Extra product inventory and promotional items can be stored under the table and out of attendees' sight. Electrical cords can be tucked away and table blemishes can be hidden.
Costs of custom designed table covers vary by size, quantity, and type of artwork required. Quality tablecloths hover around $90 for a 6-foot and $100 for an 8-foot rectangular. Additional costs include printing charges, ink colors, and graphic design setup fees.
Buying custom trade show table covers not only provides a professional image, but is also more cost-effective than renting covers. Proper care and storage will extend the shelf life, so be certain to follow the manufacturer's recommendations.

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